“I am not the same, having seen the moon shine on the other side of the world.” ~ Mary Anne Radmacher
Entering Fortnum & Mason reminded me of stepping back in time to the department stores featured in old movies. A store complete with glass candy jars, sculptures made of colored chocolates, free samples, an array of sliced meats sold by the pound, decorated Christmas trees, smiling staff, velvet overstuffed sitting chairs, the sound of Christmas music, shiny staircases and a fireplace. The display windows are breathtaking at Christmas time. Nothing in the U.S. compares to Fortnum & Mason.
The Holiday Window Displays
Located in the Piccadilly Circus shopping area of London in the city of Westminster, Fortnum & Mason is famous for their holiday window displays which change with each season. In 2016, the theme was Together We’re Merrier incorporating unusual pairs using 3D sculptures. In 2015, pictured above, Fortnum & Mason opted for a traditional scene complete with reindeer, instruments and festive food which was an instant favorite with kids. Fortnum & Mason collaborated with Kristjana S Williams to create hand-painted geese, puddings and sweets. In June 2016, Disney took over the windows displays to promote the release of ‘Alice Through The Looking Glass’. Disney is the first company to take over designing a window display for Fortnum & Mason in 309 years! The window displays captured Tim Burton’s version of the Lewis Carroll story using such props as a looking glass, chess piece, butterflies, teacups and pendulum clocks. No matter what season it is, the window displays are always a conversation for the viewers.
There are some blog posts which have one or two main pictures. Not this one, there are so many fantastic pictures which capture the true feeling of Christmas at Fortnum & Mason. Just one of the many specialty items were the meringues, big, fluffy and made to perfection. They were absolutely colossal! For those of you who are not familiar, a meringue is a dessert made of whipped egg whites, sugar, salt, cornstarch, powdered sugar. When the powdered sugar is added to the meringue, it forms a pavlova (meringue cake). When making meringues, it is all about the stiff peaks! Meringues are often flavored with vanilla, almond, coconut by infusing with oils rather than using extracts. The staff are happy to hand out samples and it was my first time eating divinity.
Fortnum & Mason is best known for supplying high quality foods. The brand picked up recognition and saw rapid growth throughout the Victorian era. Even though they are more of a department store today, they continue to carry a variety of exotic, specialty products. More recently, in 2012, The Queen opened the Diamond Jubilee Tea Salon on the fourth floor. Eventually new departments were created such as the Gentlemen’s department on the third floor. The third floor is also the location of a celebrated tea shop and several restaurants.
Fragrances~ Fortnum & Mason carries an exclusive collection of soaps, lotions and 1707 fragrances for men and women. In addition, they are an exclusive retailer for high-quality perfumiers. An example of some of the fragrances sold at Fortnum & Mason are Clive Christian No 1 for Women, 50ml at £450.00, Imperial Jubilee No1 costs £650 ($1043) for 50ml.
Hampers~ Fortnum & Mason sells loose-leaf teas and world-renowned luxury picnic baskets, known as “hampers” in England. These hampers were originally sold to Victorian High Society events. The hampers contain Stilton Cheese, champagne quail eggs, and smoked salmon at a cost of £35 to £25,000.
Interesting Facts~ Fortnum & Mason began in 1705 by Hugh Mason as a small store in St. James Market. What is a British Royal Warrant? British Royal Warrants grants the retail establish the permission to advise that a specific product is sold to the Queen. These warrants can only be granted by Queen Elizabeth II, Duke of Edinburgh and the Prince of Whales to companies selling goods & services. In November 2010, PETA UK started a campaign against Fortnum & Mason’s sale of foie gras (duck or goose liverwurst). Fortnum & Mason is privately owned by Wittington Investments.
$$ Saving Tips~ Fortnum & Mason is an experience in itself whether you shop or not. Samples are available at the meat, cheese and confectionary counters. We chose to purchase very small, inexpensive items as souvenirs, plus we wanted the cute, green bag and the complementary gift wrapping which comes with all purchases. I purchased two Christmas bars of soap. Stop in to their tea house and have a cup of tea, after all, it’s Queen approved! We didn’t have a chance to sit down for tea at the store but we found a smaller Fortnum & Mason at Heathrow airport in Terminal 5. It’s the perfect way to end your trip before saying goodbye to London!